Derek Schroeder

529 Central St., Oshkosh, WI 54901 | (414)-217-5735 | | | Twitter: @Derek_Schroeder | |



University of Oshkosh Wisconsin
Bachelors of Science                                                                                                                                                                      Graduated: May, 12, 2012
Major: Journalism (Emphasis: Public Relations) CEPR
Minor: Speech Communication



  • Actively network and share interests via Twitter, LinkedIn, Pinterest, Foursquare, Google+ and Facebook
  • Proficient in Adobe Suite, Microsoft Office Suite, Hootsuite, and SPSS/PASW
  • Understanding of XHTML and HTML coding
  • Planning and fundraising for events
  • Write and maintain personal/cyclocross blog:



Clarity Care                                                                                                                                       Oshkosh, WI
Social Media/Public Relations Volunteer: May 2012 – Present

  • Manage social media outlets for subprograms Chance and Imagine
  • Write press releases for subprogram’s events

Public Relations Student Society of America (PRSSA)                                          UW Oshkosh Chapter
Vice President: Fall 2010 – Spring 2012

  • Member of the 2012 chapter Bateman Case Study Competition team – Client: Childhood Obesity
    • Researched Childhood Obesity in the Fox Valley area and throughout the nation
    • Implemented the LIVE FIT campaign throughout the Oshkosh community
    • Co-headed the chapter’s 2012 National Organ Donor Awareness Competition campaign (Saving Lives: Dead or Alive)
      • Wrote and sent news releases to local media also appeared on Oshkosh Community Media to spotlight the Saving Lives: Dead or Alive event
    • Presented a Chapter Development Session at the 2011 PRSSA National C
    • Headed the chapter’s 2ndPlace 2011 National Organ Donor Awareness Competition campaign
      • Established two core objectives and used promotional tactics to achieve them
      • Managed new media accounts using Hootsuite to ensure a maximum number views
        • Wrote and sent news releases to local media also appeared on TTV to spotlight the Minute to Give It event
    • Contributor to the chapter Blog and Journalism Department Blog
    • Campaign Assistant: 4th Place 2010 National Organ Donor Awareness Competition
    • Banquet/Event Planner: Fall 2009 – Spring 2010


Work Experience:

Menards                                                                                                                                             Oshkosh, WI
Paint and Grocery Department Associate, August 2011 – Present

  • Employee of the Month – October 2011
  • Mix paint via computer programs
  • Manage inventory counts with intranet system

Integrated Marketing and Communications Dept. UW Oshkosh                                         Oshkosh, WI
Website Specialist Intern, October 2011 – June 2012

  • Project Manager on numerous university department websites
  • Research university websites for competitive assessment
  • Transfer website content on to Plone Content Management System
  • Design wireframes for and give feedback designs to graphic designers

November Bicycles                                                                                                                       Bethesda, MD
Public Relations Intern, November 2011 – May 2012

  • Distributed sample blog posts for Sweepstakes promotion effort
  • Produced promotional video interviews with brand riders for YouTube

Appleton Sign Company                                                                                                                   Neenah, WI
Social Media Intern, July 2011 – January 2012

  • Managed and created social media promotions and accounts – 200 percent increase in activity
  • Developed company website, blog, Google+ account and Foursquare account

UW Oshkosh Counseling Center UMatter Program                                                                Oshkosh, WI
Public Relations Intern, January 2011 – June 2011

  • Wrote and edited website content
  • Created UMatter Mascot campaign with UW Oshkosh Athletics
  • Developed deliverables/give away items to promote the UMatter message
  • Produced program style/brand guidelines

Eastbay Inc.                                                                                                                                       Oshkosh, WI  Merchandise Service Center Operator, October 2009 – May 2010

  • Used Intranet style programs to communicate with co-workers and supervisors
  • Increased customer satisfaction through professional communication skills
  • Proficiently managed talk time and increased call productivity
  • Effectively sold additional products to customers purchasing related products

Cedar Crest Specialties, Inc.                                                                                                    Cedarburg, WI  Warehouse Product Associate, July 2009 – August 2009

  • Professionally assembled warehouse products per order specifications
  • Maintained product stock levels per policies

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: